I found an article on ESPN.com that tells us about the ad campaign for the Dallas Stars showing up on billboards around the city. Here's a couple of the messages that seem to be catching someone's eye:
"The only thing our refs shave is the ice."
"One game a week? Is the N in NFL for Nancy?"
"Maybe baseball should stop using the word sacrifice."
Those are some pretty funny ads. Nothing like digging on some of the other sports to show how tough your sport is. Too bad America doesn't appear to care about hockey. Maybe these ads will help a little.
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